Work With Me frances@identity-strategies.com
Insight

Identity is not failing because attackers are smarter.

It is failing because we've made it easy to beat.

Identity spans security, risk, product, compliance, operations, and customer experience. In most organizations, no one owns it end to end.

Onboarding is optimized in one place. Authentication in another. Fraud, recovery, help desks, and operational workflows somewhere else entirely. Each layer may be locally optimized. The system as a whole is fragile.

That fragmentation is no longer survivable.

Pressure

The problem is accelerating

Fraud and scams are no longer episodic. They are continuous, adaptive, and increasingly coordinated. Attackers iterate faster than organizations can redesign identity systems, exploiting gaps between teams, tools, and controls rather than any single weakness. At the same time, defenders are navigating multiple shifts at once.

  • Industrialized fraud and scam operations that adapt in near real time
  • Agentic AI increasing the speed, scale, and coordination of attacks
  • Rapid adoption of digital credentials and wallets change verification model
  • New authentication frameworks reduce some risks while accelerating others
  • Expanding regulatory and compliance expectations across jurisdictions
  • Increased reliance on agents, automation, and outsourced operations

Most identity programs were not designed for this.

The result is predictable. Organizations harden visible flows like onboarding and login, while attackers exploit recovery paths, help desks, operational exceptions, and agent-driven workflows.

The front door improves. Side doors multiply.

This is not a technology failure. It is a system failing under pressure.

Background

Where my perspective comes from

I work across identity, fraud, security, and fintech as an independent advisor, operator, and ecosystem builder, with experience on both the vendor and deployment sides.

Frances Zelazny speaking
  • Nearly three decades agoVisionicsBecame involved with one of the first facial recognition companies and helped grow it into what is today one of the largest identity companies in the world.
  • Since thenBuilding and advising identity & biometric technologiesUsed in real-world, high-stakes environments, where tradeoffs between risk, usability, privacy, and governance are unavoidable. Helped shape some of the early responsible-use guidelines for biometrics, and has advocated for privacy-first identity strategies since the earliest days of commercial deployment.
  • More recently — five yearsAnonybit — co-founded and ledPioneering privacy-preserving biometric architectures.
  • Senior leadership rolesBioCatch · MyCheck (now Shiji Group) · L-1 Identity Solutions (now Idemia)Across the identity, payments, and fraud ecosystem.
  • Along the wayGovernments and multilateral organizationsAdvised on national-scale biometric and digital identity deployments, supported the growth of mobile payments and digital financial services, and led strategic partnerships that moved identity technologies from pilots into sustained commercial adoption.
A pragmatic, realistic voice

Being independent allows for honest conversations and sometimes uncomfortable conclusions.

Sometimes the problem is not the tool, but how identity is organized. Sometimes the right answer is not a new product, but treating identity as infrastructure rather than as a feature and designing a better way for how existing tools can work together. Sometimes, the biggest risks sit in the flows organizations believe are secure.

I do not believe there is a silver bullet or a one size fits all in identity. However, I do believe most organizations underestimate how deeply identity touches their operations and overestimate how much control they actually have.

Fit

Who Identity Strategies is for

  • 01
    Banks

    Confronting relentless fraud, scams, and recovery abuse, trying to distinguish between vendors making increasingly similar claims.

  • 02
    Fintechs

    Seeking growth without opening new attack surfaces or inviting fraud at scale.

  • 03
    Enterprises

    Managing expanding identity risk across employees, agents, and help desks, without clear ownership or a starting point.

  • 04
    Solution providers

    Attempting to cut through market noise while navigating customers' real-world deployment, operational, and regulatory constraints.

  • 05
    Executive boards and C-level teams

    Accountable for identity and fraud risk that is opaque, or poorly understood.

Next step

If this framing resonates, let's talk

and have a conversation about where identity is failing under pressure and what meaningful change actually requires.